Friday, July 31, 2009

The Gift Of Leadership

Dr. Regina Benjamin is a rural Alabama family physician whom founded a clinic in a small shrimping village called Bayou La Batre. (sound familiar…yep Forrest Gump) The town of 2,500 contained residents with almost no health insurance, most are immigrants from Vietnam, Cambodia and Laos. Since opening the clinic, she has rebuilt it 3 times due to hurricane devastation. During the rebuilding she twice mortgaged her own home, maxed out 3 credit cards, and to this day is owed $300,000 dollars of her own money she put into the clinic. If this is not the mark of a leader, someone who leads with action, then I don’t know what is.

I’ve often found that when academics, motivational speakers, politicians and the like speak of leadership, they regularly refer to military heroes. Individuals whom have marked themselves on the battlefield, bled for country, cause, or possibly just the man next to them. These metaphors ring true in our ears, years of cinematic vignettes flood our minds. We recall explosions, last breaths and the fearless leader promising it will be okay.

Fortunately for most of us, we have never had to endure the trappings of war, never been asked to charge a bunker in some distant land, or take a final sweetheart letter from a fallen comrade. But still each day offers us a chance of sacrifice, an opportunity to provide leadership in a moment of uncertainty, give hope when it seems there is nothing to be promised. We do not need a battlefield to experience this, we simply need to open our eyes to the opportunity before us.

We awake each day with the incredible gift to lead. Leadership is not pithy sayings, kitschy slogans, or daily calendar quotes. Leadership is taking on the personal responsibility, everyday, to have your actions and deeds be the example that your words describe. Leaders awake every morning with the conviction of person to carve their own path, they call on their own minds to be the lighthouse of guidance. A leader has the confidence, and welcomes the challenge, of standing alone, accountable and compassionate of others. A leader does not say, “follow me”, rather, a leader says, “follow you.” Be reliant, and unwavering with the commitment to yourself, and your own personal truth.

Leaders have vision. There is very little more powerful than an individual’s imagination. Imagination is often associated with fanciful daydreaming, the best friend of childhood. But imagination is the emotional capital of the true entrepreneur. It’s not enough to articulate your vision; you must be the very manifestation of your words. Leaders are always cognizant of the greater purpose, and have active plans of achievement.

Leaders set standards. Accountability begins intrinsically. We often assume accountability is a list of responsibilities. A schedule, punctuality, bills. Accountability comes from within. It is the fervent belief that I will not let myself down.

Leaders take vigorous action. Passivity is the mark of the follower. They are stagnant and allow themselves to be victims of circumstance rather. Circumstances only befall those who allow it to be so.

Leaders make excellence the expectation. An individual can never outperform their own expectations, if they expect excellence. Mediocrity is simply the result of mediocre ambitions. Be brazen with your thoughts, desires and expectations.

Leaders don’t set out to be so, the integrity of their actions and intent make them so.

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What Do You Think Of Your Mistakes

"A life spent making mistakes is not only more honorable but more useful than a life spent in doing nothing."
George Bernard Shaw

I'd just arrived back from Sydney after attending the third weekend of Landmark Education's introduction leaders program (ILP) that can certainly tell you that it was a conversation that I needed to hear. However the extent to which I was willing to take myself out of the game of causing my own transformation and wanting to stop my own success has been huge in my life. I spent all week last week debating and arguing with my coaches and other leaders from ILP that I was not be attending this weekend.

After a day of the inquiries on Friday and questions like;

"what will happen if I continue the way I have been living my life the way I have been living my life?"

"How have I been thawte'd in my past achievements?"

"By playing big gains of the time when my hiding from playing a little game"

it was these questions that really made me start to think and became in each under my skin that I kept scratching and scratching and scratching and tiller could no longer stand it any more and 5.30pm Friday afternoon I booked my flights to Sydney to continue this conversation about my failures and my achievements in my life and the emotional energy and power I had given to failure. It was this emotional charge that I had attached to failing which was hampering my personal success and achievements. To the point where I would do anything to get out of doing the work I had to do to achieve what I really desired to achieve.

What I got clear about in the seminar is that when I feel I am getting stuck in life may no longer feel or acts in the way that I am the cause in the matter of how I live my life and create my life to be.

I also got to see how much I have been fighting and resisting my own success and had to come back and asked myself what he is my cause in life?. I'm also been doing some work from the breakthrough experience by Dr DeMartini and I had to pose the question of what I have collapsed. In the world of performance I really got to understand that failure is not exist and failure is only a linguistic phenomena. And it is this linguistic phenomena that can cause us to stop living life fully And really achieve Our hearts desires.

I now can see and thank God for the experiences and the challenges that I have experienced in my life because it is those experiences and challenges which it may mean the person that I am to day. Without these experiences I would not be able to empower you , which allows me to be the catalyst in your transformation. it is this new understanding in which I can be truly grateful for the experiences, good times, bad times and previously what I would have considered to be failures without attaching any emotion at all.

So I would highly recommend you look at what you are really doing to keep yourself small and stopping your from really achieving what you desire.

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The Law of Consistency

I was reading through some of Perry's post on his blog which I must tell you are awesome, and I needed to point you in the direction of Perry's post on self liquidating offers how to use them annual marketing strategies.

Here is the link for the Self Liquidating Offers Report http://wholesaletrafficsystem.com/blog/?p=3

For your convenience also embedded Perry's video titled the "law of consistency". to those of you who don't know who Perry Belcher is, I would have to say Perry is one of the most honest and genuine down to earth marketers I know. Terry has been through all the high and the extreme close of business online and offline and is extremely extremely gifted when it comes to marketing and business. Perry is not a person who is interested in the glitz and glamour and of speaking in front of huge crowds but is certainly someone that if you can listen to and get close to I would highly recommend it as Perry is the type of business person and market that we should all strive to become.

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Make sure you tell me what you think of Perry's free report and his video.

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Facebook Plans to Dominate The World

Where are you betting the future if the internet will be? How are you building your websites and marketing strategies around the current trends and future direction of the internet?

It is interesting how the big players in the internet like Facebook, Google, Microsoft effect the little players like you and me. Many people have told me that those guys do effect me because I am the little guy....well I don't believe that at all and they are also the same people that have not heard about the "Google Slap" and are paying people crazy money to get no PPC results they tell me it is the market that is down at the moment. ohh really...

How the big boys in the market place evolve the direction of the internet directly effects you and your online business. You need to embrace these changes and trends because you don't want to be left behind when they take off. It is like playing catchup because you were ignorant. (Not fun at all.. Kinda like when you forget to pay the phone bill and then your phone gets disconnected)

"Facebook CEO Mark Zuckerberg envisions a more personalized, humanized Web, where our network of friends, colleagues, peers, and family is our primary source of information, just as it is offline. In Zuckerberg's vision, users will query this "social graph" to find a doctor, the best camera, or someone to hire—rather than tapping the cold mathematics of a Google search. It is a complete rethinking of how we navigate the online world, one that places Facebook right at the center. In other words, right where Google is now."

..... Extract from the great Wired News Article

"Facebook has gone from glass-jawed flyweight to legitimate contender. It has become one of the most popular online destinations. More than 200 million people—about one-fifth of all Internet users—have Facebook accounts."

Have you even thought about advertising on Facebook? Why not ? Seriously what are you doing are you playing online or are you understanding how serious the online world can be and how much of a market place you can stake you claim. If you have ever tried you hand at advertising on google and thought that mastering PPC was a challenge just wait till you start advertising on Facebook it is a whole new challenge and I believe is harder than google. However once you master that pony it works wonders just like Google, Yahoo and Bing.

So I am asking you to take action and look at your direction and the startegies you are using right now with your online business will you still be around in a few years or will you be wiped out like the dinosaurs?

Leave me your comments as I would love to know your thoughts

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How to Beat Your Online Competitors

This Post if from Perry Belcher http://perrybelchermarketing.com/

To be successful today online is tough. The smartest brains in the world are out there, competing for the same dollars and the same customers as you are.

Ok, here are a few strategies I use when I get into competitor mode.

1. Discover your competitions strengths and weaknesses. When I go into an information marketing business or a hard product business or anything I’m selling on a website, I print out the website for the top competitors websites top to bottom. I print them out because this way I can use a highlighter and mark the things that I like about the competitors’ websites and the things that I dislike about them.

I use a yellow highlighter and a pink highlighter. If it’s good, it’s yellow, f it’s pink, that’s bad. When I’m finished going through all the competitors’ sites, I’ve simply take all the things that I like the best about their products and what I like the least. That gives me my starting point for creating my own marketing campaign.

2. Borrow research from Amazon Amazon’s books are all rated by how well they sell, so if I’m selling a product on a particular subject, physical product or an information product, I always go to Amazon and look at the top 10 selling books. There’s a feature in Amazon where you “look inside” the book, or at least you can view the back cover of the book.

Typically speaking, the titles are what really sell books in a digital marketplace like Amazon. So, I look at the titles of the books and think about how they would perform as headlines. Secondly, I look at the back covers of the books to get bullet points and explanations and lead-ins, because these publishing companies pay huge money for professional copyrighters to come in and write the backs of these books to convince you to buy them and take them home.

So, you’ll pull a lot of great information out there because they’re targeting the same customer that you are, whether you’re selling a paperback book or a $500 information product doesn’t really matter. The customer is the customer, and they’ve done a lot of market research and you get it all for free.

3. Kick their ass with style You don’t have to be a great designer to understand if a website’s ugly, pretty, if a label on a project is ugly or pretty, or how it’s going to be perceived on the shelf.

I know that ugly marketing really does work a lot of the time, but anymore, even on the online environment and in stores on shelves, or anywhere that you find it’s going to be sending next to another product, it really has to stand out on the shelf, but it also has to lend credibility and confidence to the customer to buy it.

So style is a big concern. Again, I pull the best products that I can find off the shelf, I set them side-by-side, and I work with a designer until I get a design that I believe, from the shelf standpoint, grabs the eye over everything else on the shelf.

If you don’t do this physically, set your product right next to the other products. You can do this with websites, on printed pieces of paper. Find the one that’s the most appealing to you and what you like the best. Borrow elements of the best and leave the bad. It’s really that easy.

4. Make it easier for customers to buy. This is a big thing, and one that gets very little. I have dominated crowded marketplaces by having the most simple buying system. I met a man once that owned tons of companies, hundreds of millions of dollars worth of sales a year, and he said his big secret was buying companies and then making the buying process easier for the customers.

He would turn them around, double then triple the sales, and then flip them again. The multi-multi-multi-millionaire. I have never forgotten this simple lesson and you shouldn’t either.

Tell me what YOU think. How do YOU size up competitors?

Attention and Distraction

The idea of whether the Internet is making us more intelligent or less intelligent, more vulnerable to distraction or more capable of skillful multi-tasking, seems to have obsessed the majority of print and online media journalists lately. No doubt these journalists are concerned with the fate of their jobs, as print media dwindles and people become increasingly less likely to pay for reporting that often costs thousands of dollars to accomplish. Out of this so-called “crisis of attention” has emerged a new genre of writing, a kind of meta-reporting in which journalists, distracted by the swarm of new media overtaking print, are focusing their attention on new neurological research and technological advancements to try and figure out where the future of their own profession, and indeed the entire globalized world, is headed.

One of the more notable recent articles to address this topic was Sam Anderson’s New York magazine piece called “In Defense of Distraction.”[1] Basically Anderson says that the amount of distracting media content available these days (through iPods, iPhones, 24/7 cable news, multiple email accounts, YouTube, etc) may, over time, enable human beings to be better at “paying attention.”

He begins the article by citing a number of scary statistics about the toll the Internet and streaming media has reeked on human beings: Young adults in South Korea have perished from exhaustion after marathon “gaming” sessions; distraction is a “full-blown epidemic” akin to smoking years ago, when people didn’t understand how unhealthy smoking really was; Einstein, were he alive today, would have been too distracted to come up with the theory of relativity. But Anderson soon comes around to say that attention is actually a kind of concentrated form of distraction. Focusing on a pen on your desk, for instance, is a way of harnessing your distractions around a single point. You start to think interesting thoughts about the desk, the pen, ink, the act of writing, etc. You become distracted, in other words, by concentrating on the pen.

We’re always distracted. It’s our natural condition. But too much concentration, Anderson says, can actually be a bad thing. Adderall, for example, often causes people to think mechanically, as if with blinders on, limiting one’s ability to be distracted and thus think creatively. In a recent article in Slate,[2] Joshua Foer spent an experimental week taking Adderall, and found that he was much less likely to be distracted by email, but also less likely to think outside the box. To experience the random associations or sensations that can often trigger a cool new angle on an idea, he needed to be a bit more distractable. Anderson uses the example of Marcel Proust’s Remembrance of Things Past, Proust’s giant seven-volume masterpiece of reminiscence that was initially triggered by a random sense memory—the taste of a cookie dipped in tea that transported him back to his youth. Had Proust been taking Adderall, Anderson writes, he might’ve been so caught up in whatever conversation he was having or book he was reading that the memory of eating his “madeleine,” as the cookie was called, may not have registered at all.

Nicholas Carr, a former IT consultant who writes periodically for The Atlantic, made some darker prophecies on the subject of attention and distraction last year in an article titled “Is Google Making Us Stupid?” [3] Taking the opposite track from Anderson, Carr starts by addressing the benefits of the Internet. People may be reading more than they used to in the seventies and eighties, thanks to the web and other text providers. And deep research is gloriously simpler thanks to Google. Whereas before you might have to spend a day in the library stacks to find a relevant quote, you can now search for it in Google and shazaam, there it is. Three seconds versus 5 hours. But Carr is infinitely skeptical of the toll this ease-of-access may be taking on the biological network of our brains. Technology may not only be influencing what we think, but how we think:

[W]hat the Net seems to be doing is chipping away my capacity for concentration and contemplation. My mind now expects to take in information the way the Net distributes it: in a swiftly moving stream of particles. Once I was a scuba diver in the sea of words. Now I zip along the surface like a guy on a Jet Ski.

Carr foresees a time not unlike that portrayed in Stanley Kubrick’s 2001 Space Odyssey, in which the most ostensibly “human” character turns out to be a machine. The essence of Kubrick’s prophecy, Carr writes, is that “as we come to rely on computers to mediate our understanding of the world, it is our own intelligence that flattens into artificial intelligence.”

In my own life, I’ve noticed a decreased ability to pay attention to books and magazines the way that I used to, before the Internet became such a big part of everyone’s life. There’s always something else to do, to look up, to watch. Spending an hour reading a novel or a long article in the New Yorker is becoming less and less feasible. I find myself getting antsy, losing my place, drifting off, especially if I happen to be reading in the same room as my computer—that portal to the land of universal knowledge and, of course, distraction. Granted, there are a lot of great things on the Internet, things that have certainly changed the way I think about the world in a positive and beneficial way. Never have human beings been able to connect with one another so easily, and connect to ideas so easily, which hopefully increases our wisdom and ability to empathize with the rest of the species.

And yet, it’s hard not to feel like a kind of lab rat, punching the feeder bar for more and more input, more content, more blips of temporary pleasure from videos of cats in funny costumes. And the sad truth, as Carr makes clear, is that companies like Google have an economic interest in making us more and more distracted, so that they can learn more about our interests and personal habits and then advertise accordingly. They don’t want concentrated thinking; they want you to continue hyperlinking and surfing wildly and constantly, instead of spending thirty minutes contemplating an author’s intentions. That gets them nowhere. They, too, are thirsty for input.

For the moment, the solution for many ambitious Americans seems to be neuro-enhancers, drugs that increase out ability to pay attention and perform complex tasks more efficiently. But again, what part of ourselves are we losing by taking these drugs? The long-term consequences of Adderall addiction can be just as devastating as an addiction to speed—the gradual burning-out of important neural circuitry. Perhaps the best solution is to take up meditating, or make sure you get some weekly exercise, or just continue to think about stuff and have face-to-face conversations about non-technological subjects. Unless some apocalyptic event wipes out the whole mainframe Internet circuit board, we’re going to be living with frighteningly advanced technology for millennia to come. We better start learning how to ignore it from time to time.

[1] http://nymag.com/news/features/56793

[2] http://www.slate.com/id/2118315

[3] http://www.theatlantic.com/doc/200807/google

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And You Get Stopped At No You Are Gutless

I was just checking my twitter feed last night and the next thing a friend sends me this link, and what I watched completely amazed me in under 2 mins I was left completely touched, moved and inspired. And more importantly I was speechless, and for those of you who know me that means something, so check this out.

http://www.youtube.com/watch?v=GYmQ2bZODFU

So what stops you? What is keeping you from living life, no I mean really living the life that you dream about.

We really don't know how good we have life, even when the bills are coming in, even when we have no money or are over worked. It really does not matter at all you are still blessed.

You have an amazing family who are there to support and love you through thick and thin. You have amazing friends and you have a fully working body where you have so much potential that it would scare any person if you unlocked just a little of it.

However you will be stopped in the face of no. You will whinge about poor me, ohh it is someone elses fault. Well really I say you have nothing and I meaning noting standing in the way of you achieving the success you want, deserve and desire. Never, never, never stop and create and live the life that you dream.

I hope that this video empowers and inspires you like it did me. Ron you are the man, if only I took your wisdom and lived in that every day.