1. Internet Marketing
Internet Marketing: Research shows that over 85% of web traffic comes from searches on engines and directories.
There are millions websites on the Internet and this is growing in excess of 10% per year.
Over 300 million searches are being performed each day. If your site is not ranked within the first page of the search results (top 10) none of that traffic will come to you.
Website promotion is necessary because the competition for available traffic is very strong. Merely creating a web page and posting it will not get you noticed.
Website promotion involves the tuning up of your web pages using search engine optimization or SEO for short and then announcing the presence of your site using search engine submission services.
Estimates are that only 2-5% of the websites today have been optimized (SEO). If you want to know how you can take advantage of more traffic to your website you need to contact Benjamin Bressington ASAP.
2. Website Design
of your business.
Choose a Seasoned Web Designer
with Experience in Marketing and Sales
Selecting the Right Web Design is Key to your Success
Our goal is to give you options and help your business grow
3. Search Engine Optimisation (SEO)
SEO or Search Engine Optimization, means building a website so that it will be discovered by search engines. It also means designing each page in such a way, that the site's content will be thoroughly mapped and indexed to keywords that potential customers employ when seeking your products or services.
Organic SEO engagements with Benjamin are based on key objectives using all appropriate techniques available to professional search engine marketers.
Benjamin Bressington's Organic SEO methodology is designed to identify those steps necessary to move quickly from planning stages through implementation in order to achieve tangible benefits in as short a timeframe as possible.
Natural Search Engine Optimization Methodology.Research and Analysis
Keyword Phrase ResearchUsing proprietary search engine analysis tools; Benjamin will work with you to develop the ideal set of keyword phrases for promoting your website.
Benjamin examines the content and business model of your website and cross-references that against the most relevant search terms used by web searchers.
Baseline Search Engine Traffic Report
Using your web traffic software reports or through online access Benjamin will analyze your current natural search engine traffic statistics
Baseline Search Engine Ranking Report
Using your approved keywords we will run an extensive search engine ranking report detailing your website ranking positions among the top 10 search engines (accounting for 98% of all search engine traffic).
Competitive Analysis Report
Benjamin will use approved keywords to run similar search engine ranking reports against your top 3-5 competitors.
Pages Indexed Report
Benjamin will determine and report to you the number of pages on your website found within the major search engine databases. These databases include Google, Yahoo, MSN and Ask Jeeves. These databases power the major search engines like AOL, Altavista, AllTheWeb, and more. This information is vital in understanding which sections of the your site is being indexed by various search engine spiders.
Natural Search Engine Optimization
Overview
Using our research and analysis Benjamin will create optimization suggestions for key pages within your website.
Optimization Elements
After careful selection of relevant keyword and keyword phrases per page, Benjamin constructs search engine friendly HTML code, including page unique Titles, META Descriptions, ALT Tags, and Navigation and Link Structures which include:* Examination of internal linking structure including the selection of link names and titles.
* Proper site navigation including linking strategies such as addition or modification of a site map.
* File and page name structuring.
* Write additional content if needed for your web pages
* Generate articles and press releases as needed to boost your rankings
In addition Benjamin will closely examine web page body content, and will utilize its copywriting team to create“smart ” website copy that will appeal both to the your consumer and the search engines.
Post Implementation Reporting
Rankings
Once a portion of Benjamin suggestions have been implemented on your site Benjamin will begin the reporting process. Once ranking reports begin they will continue to run on a monthly basis from the day of the month when the process began.
Traffic
Benjamin will monitor traffic trends monthly beginning on the signature date of this Service Agreement. Specifically, Benjamin will be monitoring total search engine traffic and individual search engine referrers for your keywords Benjamin will report to you these numbers on a regular basis.
Executive Summary
Benjamin will compare baseline measurements of traffic and rankings to post implementations reports from to create the Executive Summary. This document will clearly outline search engine traffic trends, keyword trends, ranking trends, and indexing trends in both numerical and chart format. This document will clearly communicate the results of the
Natural Search Engine Optimization strategy.
Account ManagementYour will be assigned a dedicated account manager who is responsible for all internal and external communication. This account manager will correspond and work with the Benjamin team to ensure all timelines are met and all deliverables are created.
To 'optimize' a website means to build it so that it will be discovered by search engines, and to design each page in such a way that the site's contents will be thoroughly mapped and indexed to keywords that potential customers employ when seeking your products or services. Organic Search Engine Optimization (SEO) engagements with Benjamin are based on key objectives using all appropriate techniques available to professional search engine marketers. Benjamin Organic SEO methodology is designed to identify those steps necessary to move quickly from planning stages through implementation in order to achieve tangible benefits in as short a timeframe as possible.
By implementing our Organic SEO Services, you will drive more targeted traffic to relevant in-site category and landing pages. Through optimizing the most valuable pages of each category section and ensuring site pages are properly indexed at each major search engine, our experts will be able to increase overall site traffic and the conversion rates for your website. Benjamin SEO Services include:
Keyword Market Intelligence
Your keywords are your life. You absolutely need to understand your online keyword market intimately and begin speaking to it. If you don't, you're missing the many opportunities to communicate and do business directly with current and new customers.
Your keyword market is the natural "search language" your customers are using to try and find you online. It's the quirky combination of terms that someone comes up with while trying to accurately describe something very specific to them.
You can make great progress in marketing efforts across the entire business by tapping into this keyword data. Knowledge of your customer's language means you know what language to incorporate into the best practices of publishing your website. Adding those keywords to your website while building or maintaining web pages will give you the competitive advantage to speak your customer's language online.
Meta-Data Optimization/Titles and Meta Tags
Meta Tags (keywords and description) and Title Tags are pieces of HTML code that help describe and classify the content on a web page. Having a uniquely optimized Title on each page is critical for obtaining the best possible placement within search engine results.
When the Titles and Meta Tags properly support the content on each web page the potential placement of that page increases when searched for. Our search experts will write and deliver new Titles and Meta-Tags in an effort to improve your site's performance at search engines naturally.
Keyword Optimization Campaigns
If you know that there are very specific terms for your business that have a known return on investment for you, Benjamin can focus its expertise on achieving specific keyword rankings through Organic SEO methods.
Publishing Best Practices Integration (BPI)
BPI projects provide businesses that are new to search engine marketing an insider's knowledge of the industry, proper training for ongoing efforts, and high value services designed to improve results quickly. This service applies search engine marketing "best practices" to a specific number of web pages on your existing site.
These "best practices" can provide significant impact in search results when combined with your existing quality content and can be used as a blueprint for your ongoing publishing standards. BPI campaigns are customized to match your specific needs.
4. Marketing Funnel Creation
Creating a sales and/or marketing funnel that leverages the existing traffic and resources in your business is critical to the success and cash flow generation of your business. In showing that you have a comprehensive sales funnel that includes a detailed marketing system that promotes a multidimensional contact with customers, prospects, and leads will ensure your long-term success regardless of market conditions.
Most companies fail because they forget, or fail to touch enough customers frequently enough and regularly enough. With the advent of so much communication technology it is now important to communicate with clients, leads and prospects in the communication method that they prefer and they feel comfortable. That's why it is important to integrate into your marketing funnel the use of social media and Web 2.0 technologies.
Integrating your online marketing campaigns with your real-world direct response campaigns is often a strategy that is forgotten by many businesses and marketing companies. It is important to synchronise your brand and image across all platforms, and will average every opportunity to increase your long-term return on investment. Benjamin can assist you in creating these multidimensional strategies that will explode your business.
5. Video Marketing
Would You Like To Use Video Online?
The power of video online is huge and the team at Benjamin know how you use video to boost the traffic to your website.
6. Social Media Marketing
Are you lost with where to start with social media marketing?
Do you think that social media is just for the kids?
Well you are certainly mistaken and if you would would like to know how to integrate this communication channel into your online marketing you are in the right spot. Contact Benjamin and his team today and ask how you can benefit from social media in your business.
Here is what Perry Belcher Said at the Recent Stompernet Live 7 Event in Atlanta on the Power of Twitter alone.
"10,000 person reach FM Station in a town of 200,000 is worth $3-15Million
But in Twitter I can instantly access 10,000 people. And yet I built it from zero in 178 days and you can too.
I can communicate 100 times a day or more, People ask me when my next product is out
I have an unstoppable supply of referrals, I have reached a commanding authority status in my niche
I have an unlimited supply of leveraged JVs.
I sent a message to MC Hammer and he wouldn’t call. Then hundreds of people twittered mc hammer and then his manager said Stop, he is sleeping, he will call you when he wakes up.
You own and control everything. If you want a book deal, you can get it if you have 50-60k followers."
Is it about time you look at what this communication method can do for you?
I would like to thank you for sharing your thoughts..Nice blog
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