Why Use Online Video In Your Marketing

Why Use Video?

• 10 Billion videos watched in USA December 2007
• 52% of all web traffic is Video (source EMarketer Dec 2007)
• 141 Million Americans viewed online video in December
• Video listings show up in all search engines, Google in as little as 10 minutes

Tips for Using Video Online

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If you have a website and are not learning how to take advantage of video in your advertising, you are not serious about your online business nor do I think you understand the power of your website.

My colleague, Brad Fallon, inserted a video on the homepage of his website www.myweddingfavors.com, and this video increased his conversion rates by 90%.

What would a 90% increase in your sales look like?

Here is some more data for you....

Unless you have been living under a rock for the last year, you will have noticed the huge growth of video on websites and blogs. Online marketing videos are not the future, they are now! So let's take a look at why you should be creating cheap and simple online marketing videos to promote your business, services or products.

To Get Your Message Viewed

It seems that the average person on the Web has the attention span of a goldfish. Write more than a paragraph or two, and it looks like 'work' to read. Video, on the other hand, is quick and easy to watch and is seen as entertainment, not effort.

As long as your video is compelling and tuned in to your viewers' needs or problems, you have a potential customer's full attention. But stray from this for just a moment, and your viewer becomes bored and will click away.

To Be Seen As A Leader

When you create a video, you are automatically seen as an expert in your field. This gives extra credibility to your business as you become the 'go to guy' with the answers to your industry's problems.However, this does mean that you have to put some useful information in your videos, not just a 'Buy My Stuff' message.

To Educate Your Viewers

By its very nature, video is a visual medium. So it is much easier for your customers to watch a short tutorial video than it is to read through a heavy technical manual just to understand a simple point or technique. This method alone can slash your customer support costs.

To Create Trust

Customers are untrusting, cynical creatures! They can smell a sales pitch from a hundred yards and click away at the merest whiff of hype. But by putting your message on video, you have the opportunity to let your customers see your face rather than your company.People do not do business with companies; they only spend their hard earned cash with people they trust. And the best way to build trust is to answer their concerns honestly, without hype or spin, and instead of trying to sell them, make it easy for them to buy.

Easy Access To Your Audience

To make the largest profits from the least expense in any business, you need to find a hungry crowd and set up your stall in front of it. By listing your online videos on sites such as Youtube or Google Video and with smart use of relevant keyword tags, you have access to a huge audience.

It has never been easier or cheaper to create effective online marketing videos to promote your business, church or non-profit organisation. With just a little thought and effort, you could be reaping the benefits of online video marketing without spending a fortune.

Discover how you can create cheap and simple online marketing videos to promote your products without breaking the bank. At BenjaminBressington.tv, we can teach you how to create powerful videos for your website.